Zalacsany

One more very important thing to note: It’s really not uncommon for a fox to fall into more than one category. In fact, it happens quite a lot. Peter may be a micromanager, but he also highly values his family life and works very hard to balance this with his profession. Charlie suffers from being part of two categories. He’s not only a lone fox, but he’s also a micromanager! Not only does he not have anyone to delegate work to, or a partner to rely on, but he’s also extremely detail-oriented. Because of this, he often ends up working eighteen-hour days, trying to make sure everything is just right.
The good news is that you’ll rarely encounter small business owners who fall into more than two categories. This makes it easier to position yourself and your product. It’s important to identify which is the dominant characteristic. Charlie is definitely a lone fox, with a side order of micromanagement. Peter is a micromanager with a little bit of the family fox thrown in.
So don’t feel like you have to squeeze every small business prospect into some type of narrowly defined category. Quite often you may find yourself using up a couple of categories to accurately describe the wily and wacky fox. There’s only so much generalization you can do. Now that we’ve discussed our seven types of crazy foxes, let’s talk about how to get them to notice you.