Zalacsany

It may take up to five years to make a sale. Have a lot of patience and make sure your drip marketing program is for the long term. How did we get noticed by this crazy fox? Checking her history, I saw that our telemarketer had initially called her four times but was never able to track her down. Following those initial calls, our follow-ups were consistently routine. Because she had shown an interest in one of our contact management and CRM applications, we automatically added her name to our monthly e-mail newsletter list. For the next sixty months, Julie received newsletters, invitations to free training on the Internet, and occasional announcements of new product releases and information. Even though we never made contact, she did receive two personal e-mails a year from our company, offering any assistance whenever she needed. She was also included in our twice-yearly postcard mailing too. Poor Julie! All she did was innocently ask for a little information about a software product and for the next five years she was sentenced to a stream of communications from a company she hardly knew.
Occasionally she replied (often in the middle of the night) with a brief “thanks for the info” but for the most part we never heard from her. Not once, however, did she ask to be removed from our list, even though she was given ample opportunity to do so.