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Some big companies work hard at marketing goods and services to small businesses. American Express targets small companies with special credit cards, programs, and financing services. Banks, in general, like to market their loans and checking accounts to small companies. They understand that these companies are the backbone of their lending practices. Staples, PedEx, Verizon, and Dell Computer all market directly to small companies. These companies understand that marketing to the small business market is not the same as marketing to larger companies. Here are a few significant reasons why.